Difference? Diversity?

 

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As we grow up, we learn that Canada values and promotes multi-cultural aspects in its society. People emphasize the word, “Diversity” rather than “Difference”. How do you exactly define difference and how do you explain diversity?

Difference: a point or way in which people or things are not the same.

Diversity: a range of different things

Note that diversity is defined with the word “different”. Perhaps, it is true. Diversity involves “different” things as they are not the same. In Canada, we witness multi-cultural, a diverse culture coexisting in one community and incredibly that is what defines Canada now.

Through multiculturalism, Canada has shown that multiculturalism encourages racial and ethnic harmony and cross-cultural understanding. Amongst Canadians, mutual respect has naturally developed as fundamentals to help others to integrate into the Canadian society. Out of mutual respect, Canadians accept a new culture and harmonize into an existing one hence making it more diverse.

Quite recently, we have witnessed the existence of extremists who attempts to break that harmony in Canada (Surprisingly, in Waterloo). We’ve been hearing a lot of terrifying stories about ISIS. Just like any other terrorist groups, ISIS has slaughtered innocent people to force their ideology into others. Certainly, they showed their attitudes on “difference”. Instead of creating a balance and harmony that comes from mutual respect, this group chose violence and force to dominate others with their beliefs.

Studying Kevin Mohamed, Abu Jayyid and terror group charges in Ontario

Kevin Mohamed linked to Twitter persona that underwent ‘dramatic change’

Actions taken by Kevin Mohamed were certainly disrespectful and showed no intentions to harmonize diversity in our society. Some might say that the RCMP may have taken a “strong” preventative action however the fact that no one can predict what can happen allows the officials to take such actions in advance.

However, this sort of incidents shall not break the harmony that exists in our society. We can’t start accusing people with their last names similar to Kevin’s or people who travelled to Turkey. Maybe this could be ISIS’s strategy to break our walls down so they can break the mutual respect we share among us and instead plant distrust.

Hence a debatable question to ask ourselves is: To what extent should we draw the appropriate line between embracing difference and diversity?

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Show what you’ve got

 

Every car advertisement shows what the car is capable of and the characteristic of the car. For example, advertisement for a family sedan focuses on how it has different safety features for not only the driver but also every passenger in the cabin.

I personally think the Audi’s ski jump commercial is very brilliant, the commercial expresses their Quattro technology, the All-Wheel Drive system, by climbing a steep ski jump track without any slippage. In addition to, the vehicle that they use in the commercial is not specially modified vehicle, the vehicle that is used in the commercial is just a grey 4 door family saloon.

Audi definitely showed what their Quattro technology is capable of, and gave trust to customer that their vehicle will provide sufficient controls and powers in the icy surrounding by using typical 4 door family saloon. Thus, the Audi commercial exactly delivered capability of their innovative All-Wheel Drive system to the potential customers.

Without explaining all the mechanism behind their drivetrain, Audi succeeded to tell viewers that their car can handle in extreme weathers. This kind of technique is good way of advertising, since it shows its capacity of their product.

What can we trust?

 

These days, advertisement sells not only their products, but also often try to get customers mind by selling family, friends, emotions, sex, passion, and so much more things. It almost seems like they can sell anything in advertisement world to let their product known to people.

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In Spring of 2015, there was a post on Facebook. He was a guy from Korea, and posted that old homeless lady scratched his car with her handcart while she was collecting recycling. She left a note saying “I scratched your car with my handcart. I don’t have cellphone, so please call 557-****.” By her writing, everyone could tell that she wasn’t educated from wrong grammar, spelling and her handwriting.  He wrote on his post that he was so worried about her, and she will take full responsibility for that incident.

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This post became really famous among the Korean community, and there were many people who want to reward this man for his kindness, and also asking for his business. People wanted to thank him for his kind act. However, it ended up with someone from his work showing text message that he talked about this situation that he made the whole thing up to get more customers to his bar.

This can be just social media thing, that someone just wanted attention. For me, it was his way of advertise himself and his business. People want more than just regular advertisements. People want heartwarming reality. People want something different. Therefore, company or organization have to make something that hits viewer’s mind.

Where I’m getting at is that there has to be a line. The line that is based on conscience.  From the book “The Dragonfly Effect”, authors tell that authenticity is one of key important keys when marketers are engaging others. As marketers, we all should know how to tell a real story, not just trying to grab attentions from viewers.

 

 

Reference

Aaker, J., & Smith, A. (2010). The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. San Francisco: Jossey-Bass.

 

It could be someone you care about

It could be someone you care about

 

“We can’t help everyone, but everyone can help someone” – Ronald Reagan. If we take a closer look, helping others doesn’t actually require a great amount of time, planning, or money. Helping others could be as simple as picking up a trash on the street, telling someone that their backpack is open, or holding a door for someone. However, many of us are exposed to the media and often hear news about some billionaire donating billion dollars to a charity, big multinational corporations donating their high-technology products to those in need, and many more. Not only me but quite a lot of people may start to wonder if we need money, technology, or a certain social class to help others and truly make a difference.

Often times, we encounter very unfortunate stories which involve innocent man with goodwill being sued after resuscitating a young woman who was suffering from a cardiac arrest at the beach. Young woman asserts that she was sexually harassed by his resuscitation procedure.

A Man Saved Me From Drowning, But Now I Am Suing Him For Rape Because He Touched Me.

Stories like this make us become more hesitant to offer help or to second guess ourselves in helping others.  First impression I got after reading the above article was that “I should stay out of people’s business so I don’t get into trouble”. In extreme cases, situations where everyone wants to avoid responsibility may occur.

 

As mentioned earlier, we can’t help everyone. I won’t be able to donate billions of dollars to a charity nor donate thousands of computers to places in need because I am just a student. However, I can certainly donate my old books or tutor English to children. The world we live in is a big place and there is no single figure that controls our world. We, every single person who is a part of this world, make our world. If we open our minds and start helping someone, that someone will turn into hundreds of people who have had help from others. Then, that hundred may become thousands and finally the whole world.

Being a Sheepwalker

Being a Sheepwalker

Seth Godin talks about tribes, leaders and status quo. He mostly focused on leaders, but what really interested me was a sleepwalker. While many people in my program (International Development) are natural born leaders, I consider myself as a sheepwalker. It is not because I am a quite person or anything. I was really outgoing and liked to step forward to do things, but after I came to Canada, language barrier hit me hard. Therefore, I started to living life of sheepwalker – someone who’s half asleep, following instructions, keeping their head down, fitting in.  There could be many different reasons for being a sheepwalker: being lazy, shy, or just don’t want to raise hand in crowds.

During his talk, he throws three questions, and I wanted to see that questions from follower’s perspective, not leader’s.

His questions:

  1. Who exactly are you upsetting?

  2. Who are you connecting?

  3. Who are you leading?

As a sheepwalker, when we hear something that upsets me or find someone who’s going against what is upsetting me, we should know how to follow them. While we are half asleep, we have to be half awake. We also have to know that we are not following the wrong one. We have to keep our eyes on our leader that he’s not leading us to dead end, or putting us with pack of wolves.

We have the status quo, and want changes, too. We just have to know how to look for a good leader.

 

Ordinary Guy

Ordinary Guy

Before I start this blog, I just want to write a little bit about myself. I’m a Korean Canadian who immigrated to New Brunswick when I was 15. The reason I want to bring this up is that I’m not really good at English nor fully understand Western Culture. I’m not the kind of person who stay in my desk whole day trying to learn new vocabularies, or read books so I can gain more knowledge about unknowns.

I like to spend meaningless time; sit down for a cup of coffee, not think of anything. I like to travel, taking pictures, cars and movies.

The reason I’m starting this blog is for my marketing class, but I’m planning to write more things about my interests, too.

I named the blog Ordinary Han, because I am just an ordinary person, who does not have a specific set of skills, nor professional knowledge on certain field. I thought I can write in an average person’s perspective about products I use, or thoughts about my readings.

I don’t know where this will take me, but this is the start.

-Han

 

Disclaimer: This is a personal blog. All opinions expressed here are my own and not those of anyone else. I am responsible for the content – not anyone else. Any group, organization, church, agency or entity that I may be associated with would not be responsible either.